B2C电子商务购物网站信用问题研究  

Research on Credit Issues of B2C E-commerce Shopping Websites

作　　者：王玉员 贺俊 黄美洁 WANG Yuyuan;HE Jun;HUANG Meijie(College of Tourism and Management Engineering,Jishou University,Zhangjiajie,China,427000)

机构地区：[1]吉首大学旅游与管理工程学院,湖南张家界427000

出　　处：《福建电脑》2022年第7期7-10,共4页Journal of Fujian Computer

基　　金：2020年湖南省大学生创新训练项目(No.2988)资助。

摘　　要：为了解B2C电子商务购物网站中存在的信用问题,及分析影响消费者对B2C电子商务购物网站信任度的因素,本文通过在线上发布调查问卷的形式了解消费者在评价B2C电子商务购物网站时的影响因素。采用因子分析的结果表明,信用评价指标的主要影响因素是可靠性和服务。In order to understand the credit problems existing in B2C e-commerce shopping websites and analyze the factors that affect consumers’trust in B2C e-commerce shopping websites,this paper understands the influencing factors of consumers’evaluation of B2C e-commerce shopping websites by issuing questionnaires online.The results of factor analysis show that the main influencing factors of credit evaluation indicators are reliability and service.

关 键 词：电子商务 信用问题 信用评价指标 

分 类 号：F724[经济管理—产业经济]