徽州古建筑符号在包装设计中的应用研究  

Study on the Application of Huizhou Ancient Architectural Symbols in Packaging Design

作　　者：杨涛[1] YANG Tao(College of Art and Design, Bengbu University, Bengbu 233000, China)

机构地区：[1]蚌埠学院艺术设计学院,安徽蚌埠233030

出　　处：《皖西学院学报》2022年第3期117-122,共6页Journal of West Anhui University

基　　金：2020年安徽省哲学社会科学规划青年研究项目(AHSKQ2020D148)。

摘　　要：为了推动徽州古建筑符号在现代设计中的应用和传承,更好的发掘徽州文化的应用价值,分析徽州古建筑符号的研究现状,发现其中存在的主要问题为应用研究相对薄弱。从符号学的角度对徽州古建筑符号的特征进行分析,探讨符号的图形化和矢量化。在此基础上,研究徽州古建筑符号的分类,揭示出它的类别特征和构成规律,进一步研究徽州古建筑符号在包装设计中的应用方法,通过设计实例验证了方法的可行性。在包装设计中应用徽州文化元素,不仅增加包装设计的文化内涵,而且为徽州建筑文化在平面设计中的传承发展添加一些方法。In order to promote the application and inheritance of Huizhou ancient architectural symbols in modern design,and better explore the application value of Huizhou culture,this paper analyzes the research status of Huizhou ancient architectural symbols,and finds the main problems:relatively weak application research.This paper analyzes the symbolic characteristics of Huizhou ancient architecture from the point of semiotics and discusses the graphic and vectorization of Huizhou architectural symbols.On this basis,the paper studies the classification of Huizhou ancient architectural symbols,reveals the classification characteristics and composition rules of Huizhou architectural symbols,further studies the application method of Huizhou ancient architectural symbols in packaging design,and verifies the feasibility of the method through design examples.The application of Huizhou cultural elements in packaging design not only increases the cultural connotation of packaging design,but also adds some methods for the inheritance and development of Huizhou architectural culture in graphic design.

关 键 词：徽州文化 建筑符号 包装 应用 

分 类 号：J524.2[艺术—艺术设计]