基于补短板视野的中超联赛品牌塑造路径探索  

Exploring the path of brand building of Chinese Super League based on the perspective of making up for shortcoming

作　　者：李娟[1] 栾治学 LI Juan;LUAN Zhixue(Physical Education College of Shenyang University,Shenyang 110044,Liaoning,China)

机构地区：[1]沈阳大学体育学院,辽宁沈阳110044

出　　处：《辽宁体育科技》2022年第4期64-67,93,共5页Liaoning Sport Science and Technology

基　　金：国家社科基金项目“我国大型体育赛事品牌塑造及其实现路径研究”(项目编号:19BTY053)。

摘　　要：受到新冠疫情的影响,各地区联赛于停摆后逐渐恢复,基于补短板视野,在恢复期这个历史节点,全面剖析现阶段中超联赛的俱乐部收入与支出结构、人力资本、比赛质量短板等,借此解决联赛内部问题,促进中超联赛的发展,打造中超联赛独特品牌,扩大联赛市场,推动联赛发展,发展我国足球产业,促进体育强国建设具有现实意义。After the COVID-19 outbreak,the regional league gradually resumed after the lockout.At the historical point of recovery,this paper comprehensively analyzes the weaknesses of CSL clubs,including income and expenditure,human capital and match quality based on the perspective of supplementing the shortcomings,to solve the internal problems of the league,promote the development of the Chinese Super League,build a unique brand of the Chinese Super League,expand the league market,promote the development of the league,develop China’s football industry,and promote the construction of a sports power.

关 键 词：补短板 中超联赛 品牌 消费心理 

分 类 号：G843[文化科学—体育训练]