5G时代我国动漫出版价值链重构与升级的机理和路径  

On the Mechanism and Path of Reconstructing and Upgrading the Value Chain of China's Comics and Animation Publishing in the 5G Era

作　　者：杨霞 王爱红 Yang Xia;Wang Aihong

机构地区：[1]广西师范大学图书馆 [2]广西师范大学经济管理学院

出　　处：《文化产业研究》2022年第1期154-168,共15页Cultural Industry Research

基　　金：国家社科基金西部项目“5G时代数字出版新业态新模式研究(20XXW002)”;广西研究生教育创新计划项目区级项目“中国省际区域文化产业数字化的区域响应机制与扩散路径创新研究”的阶段性研究成果。

摘　　要：动漫出版产业具有技术密集性的特点,5G时代到来将极大改变我国动漫出版的生态和业态模式。文章基于价值链理论,建立科技创新赋能、价值附加与重构升级三阶段模型探究5G推动我国动漫出版产业价值链重构与升级的内在机理,并结合线性价值链上、中、下游深度延伸和多维网状价值链打造两方面给出动漫出版产业价值链的重构模式,进而在此基础上从技术赋能、人才培育、品牌锻造、需求锁定和机遇识别五个角度给出了动漫出版价值链重构升级的路径。Comics and animation publishing industry is technologyintensive.In the 5G era,a dramatic change in China's ecology and format of comics and animation publishing is expected.This paper builds a threephase model of empowerment by technology and innovation,valueadded,and reconstruction and upgrading based on value chain theories to facilitate its study on the inner mechanism of how 5G technologies promote the reconstruction and upgrading of value chains in comics and animation publishing.It then models the value chain reconstruction of comics and animation publishing by combining two aspects,namely deep extension in the upstream,midstream and downstream stages of a linear value chain and creating a multidimensional network value chain.On this basis,the paper gives five paths to reshaping and upgrading the value chain of comics and animation publishing:Technology empowerment,talent cultivation,branding,demand identification and opportunity discovery.

关 键 词：5G时代 动漫出版价值链重构 影响机理 升级路径 

分 类 号：G124[文化科学] G239.2