数字经济背景下市场营销专业建设的思考  

Thoughts on the Construction of Marketing Specialty under the Background of Digital Economy

作　　者：张丽丽[1] 李波[1] 刘文秋[1] Zhang Lili;Li Bo;Liu Wenqiu(Hebei Energy College of Vocation and Technology,Tangshan 063004,China)

机构地区：[1]河北能源职业技术学院,河北唐山063004

出　　处：《河北能源职业技术学院学报》2022年第2期74-77,共4页Journal of Hebei Energy College of Vocation and Technology

基　　金：河北省高等教育学会“十四五”规划重点课题《后疫情时代数字经济背景下市场营销专业建设研究》(GJXHZ2021-47)阶段性成果。

摘　　要：在数字经济背景下,结合疫情常态化的社会现状,通过分析数字经济时代市场营销发生的变革,确定企业对市场营销专业人才的需求发生的变化。从专业定位和目标、人才培养模式、课程体系建设、教学方式方法、教学团队建设和实践教学基地建设等方面思考如何建设市场营销专业。It is determined that the demand of enterprises for marketing professionals has changed by analyzing the changes of marketing in the era of digital economy.This paper considers how to build marketing specialty under the background of digital economy,and combines with the social status of epidemic normalization.The research mainly involves professional orientation and objectives,talent training mode,curriculum system construction,teaching methods,teaching team construction and practical teaching base construction,etc.

关 键 词：数字经济 市场营销 专业建设 

分 类 号：G642[文化科学—高等教育学]