考虑企业社会责任的双渠道闭环供应链定价决策研究  

Pricing Decision of Dual-channel Closed-loop Supply Chain Considering Corporate Social Responsibility

作　　者：孙雪峰 张成堂[1] 朱林 SUN Xue-feng;ZHANG Cheng-tang;ZHU Lin(School of Science, Anhui Agricultural University, Hefei 230036, China)

机构地区：[1]安徽农业大学理学院,合肥230036

出　　处：《重庆工商大学学报（自然科学版）》2022年第4期51-59,共9页Journal of Chongqing Technology and Business University:Natural Science Edition

基　　金：国家自然科学基金资助项目(71771003,71802004);安徽省自然科学基金资助项目(1808085MG215,1808085QG231,1908085MG228);安徽农业大学引进与稳定人才项目(WD2018-11).

摘　　要：企业在追求利润的同时,已经开始关注环境可持续性和企业社会责任(CSR)。在此背景下,考虑加入企业CSR投资水平来刻画市场需求模型。针对以制造商为主导的单周期闭环供应链决策,基于Stackelberg分析模型,建立了4种不同的CSR投资模型,分析了企业CSR行为对闭环供应链定价策略及最优利润的影响;研究表明:制造企业的CSR投资行为降低了销售价格,提高了市场需求和废品回收率以及供应链利润,当制造企业独自进行CSR投资时,制造商、零售商和闭环供应链系统都能获得更大的利润,同时为了实现供应链总利润最优,设计了二部定价契约以协调双渠道闭环供应链,分析表明当制造商是投资者时,二部定价契约可以完美协调双渠道闭环供应链;最后,通过数值分析,发现消费者的CSR投资敏感度对新产品的批发和零售价格、CSR投资水平、废旧品回收率、市场需求、各成员利润和总利润有深刻影响。Companies have begun to focus on environmental sustainability and corporate social responsibility(CSR)as well as profits.In this context,the CSR investment level of participating enterprises is considered to describe the market demand model.Based on the Stackelberg analysis model,four different CSR investment models were established for the manufacturer-led single-cycle closed-loop supply chain decision,and the effects of enterprise CSR behavior on the pricing strategy and optimal profit of the closed-loop supply chain were analyzed.The research shows that the CSR investment behavior of manufacturing enterprises reduces the sales price,improves the market demand,the recycling rate of waste and the profit of supply chain.Manufacturers,retailers and closed-loop supply chain systems all benefit more when manufacturing firms make CSR investments alone.At the same time,in order to optimize the total profit of the supply chain,a two-part pricing contract is designed to coordinate the dual-channel closed-loop supply chain.Analysis shows that when the manufacturer is the investor,the two-part pricing contract can perfect the coordination between dual channels closed-loop supply chain.In the end,the numerical analysis found that the sensitivity of the consumers’CSR investment has a profound impact on wholesale and retail prices of new products,CSR investment levels,waste product recovery rate,the market demand,each member’s profits and total profit.

关 键 词：闭环供应链 渠道偏好 定价决策 社会责任投资 二部定价 

分 类 号：F252[经济管理—国民经济]