网络大数据视野下湿地型郊野公园形象投射与感知比较研究--以上海市青西郊野公园为例  

Comparative Study on Image Projection and Perception of Wetland Country Parks in Outskirts from the Perspective of Internet Big Data:Take Shanghai Qingxi Country Park as an Example

作　　者：张建国[1,2] 孟玮[1,2] 谢平林 ZHANG Jianguo;MENG Wei;XIE Pinglin(School of Economics and Management,Huzhou University,Huzhou 313000,Zhejiang,China;School of Land-scape Architecture and Architecture,Zhejiang A&F University,Hangzhou 311300,China;Shanghai Wintop Agricultural Machinery Co.,Ltd,Shanghai 201612,China)

机构地区：[1]湖州师范学院经济管理学院,浙江湖州313000 [2]浙江农林大学风景园林与建筑学院,杭州311300 [3]上海雾一多农业机械有限公司,上海201612

出　　处：《自然保护地》2022年第2期103-114,共12页Natural Protected Areas

基　　金：浙江省科技厅公益技术研究农业项目(2016C32017);浙江省农业软科学研究项目(ZJNYRKXYJKT201604);浙江省自然科学基金项目(LY16C160008);丽水市重点科技创新团队项目(2018cxtd02);丽水市科技计划项目(2019GYX10)。

摘　　要：本文探索湿地作为特色生态资源的郊野公园的多维度功能,以网络平台上的文本内容作为研究数据,从供给侧的投射形象和需求侧的感知形象两个角度,运用内容分析法分别对上海青西郊野公园的官方文本和游客文本进行高频词汇挖掘和维度构建,并对比投射形象和感知形象。研究结果表明,投射形象和感知形象在“生态景观”“独特属性”以及“旅游体验”维度下的“旅游活动”具有较高的一致性;投射形象对公园的综合管理、复合生态体系构建、农业产业运营以及发展规划着重介绍,而感知形象则更偏向于可游玩性和季节性的景观效果、交通、食宿等服务设施的完备程度。因此,本文从景观层次、景民关系、服务设施和多方共治等4个方面提出建议,以期为湿地型郊野公园的生态属性和游憩属性平衡提供科学合理的思路和策略。Based on the text content on the network platform,high-frequency vocabulary mining and dimensional con-struction were performed on the official text and tourist text of Shanghai Qingxi Country Park using the content ana-lysis method,from the two perspectives of the projected image on the supply side and the perceived image on the de-mand side.Similarities and differences between the projected image and the perceived image were compared.The res-ults were as follows:The projected image and the perceived image had high consistency in the"ecological landscape","unique attributes"and the"tourism activities"under the"tourism experience"dimension.The projected image fo-cused on the comprehensive management of the park,the construction of a composite ecological system,agricultural industry operations,and development planning,and the perceived image focused on the completeness of service facil-ities such as playability,seasonal landscape effects,transportation,accommodation,and other services.Based on the results,suggestions were made from the four aspects of landscape level,the relationship between landscape and resid-ents,service facilities,and multi-party governance,to provide scientific and reasonable ideas and strategies for the bal-ance of ecological and recreational attributes of country parks.

关 键 词：青西郊野公园 感知形象 投射形象 网络文本分析 

分 类 号：S759.9[农业科学—森林经理学]