心理账户视角下农地流转不畅的机理解释及其再造机制探究  

Mechanism Explanation and Reconstruction Mechanism of Poor Farmland Transfer from the Perspective of Psychological Account

作　　者：郑沃林 曹壹帆 邹宝玲 ZHENG Wolin;CAO Yifan;ZOU Baoling

机构地区：[1]广东金融学院信用管理学院,广东广州510642 [2]西南大学经济管理学院,重庆400715 [3]西南大学农村经济与管理研究中心,重庆400715

出　　处：《华中农业大学学报（社会科学版）》2022年第4期193-201,共9页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家社会科学基金重点项目“深入实施藏粮于地、藏粮于技战略的路径与政策研究”(21AZD032);清远市哲学社会科学2022年度规划课题“清远市生态资产评估及其价值实现路径研究”(QYSK2022018)。

摘　　要：农地流转是改造小农户并实现小农户与现代农业发展有机衔接的重要手段之一。然而,农民普遍将农地流转给亲友邻居的行为并未完全遵循收益最大化原则。对此,基于心理账户理论解构农户农地流转对象选择的发生学机理。研究表明,(1)农地的产权属性导致农户形成农地心理账户,并根据交易对象的差异性,分割成熟人心理账户和陌生人心理账户。(2)根据心理账户的核算规则,农户将农地流转给熟人是因为收益(由即期收益和预期收益构成)大于损失(由显性成本构成);转给陌生人是因为收益(由即期收益构成)小于或等于损失(由显性成本、隐性成本构成)。为此,促进农地要素市场化的关键在于提高陌生人心理账户的收益或者降低损失。基于江西绿能公司的案例及“广东千村调研”的实证检验发现:以村委为主体,引入社会资本促进农地流转,帮助农户“土地入股参股”,搭建农地流转服务平台或集中流入农户土地再流转出去是促进农地要素市场化的路径。Farmland transfer is one of the important means to transform small farmers and realize the connection between small farmers and modern agricultural development.However,farmers generally transfer farmland to their relatives,friends and neighbors,which does not fully follow the principle of maximizing income.In this regard,based on the theory of mental account,this paper deconstructs the ge⁃netic mechanism of the object selection of farmland transfer.The results show that:(1)The property right attribute of farmland leads farmers to form farmland mental account which falls into acquaintance mental account and stranger mental account according to the differences of transaction objects.(2)Accord⁃ing to the mental account rules,farmers transfer farmland to acquaintances because the income(consist⁃ing of immediate income and expected income)is greater than the loss(consisting of explicit cost),and they choose to transfer to strangers because the income(composed of immediate income)is less than or equal to the loss(composed of explicit cost and implicit cost).Therefore,the key to the marketization of agricultural land elements is to increase the income or reduce the loss of strangers’mental account.Based on the case of Jiangxi Green Energy Company and the empirical test of Guangdong Thousand Vil⁃lages Survey,it is found that the path to promote the marketization of agricultural land elements is to take the village committee as the agent,encouraging social capital to promote agricultural land transfer,helping farmers in land equity participation and building agricultural land transfer service platform or transfering out the concentrated farmers’land.

关 键 词：心理账户 农地流转 熟人 陌生人 契约形式 

分 类 号：F301[经济管理—产业经济]