上海时装周未来发展研究——基于国内外时装周对比性分析  

The research on the future development of Shanghai Fashion Week——based on the comparative analysis of domestic and foreign fashion weeks

作　　者：左鹏 于思淼 梁日倩 刘仁博 ZUO Peng;YU Simiao;LIANG Riqian;LIU Renbo

机构地区：[1]上海对外经贸大学

出　　处：《时尚设计与工程》2022年第3期32-35,共4页The Journal of Fashion Design and Engineering

摘　　要：时装周是提升城市软实力、繁荣区域经济、引领时尚消费的重要一环。后疫情时代,上海时装周如何进一步打造上海“时尚之都”,应有更高标准的规划。基于对上海时装周的前期调研,深入挖掘优势不足,同时对比分析国内外时装周的突出优势,提出了上海时装周未来发展的3点建议,即在明确风格基础上增加品牌特色、着重打造showroom模式、继续承担社会责任。Fashion week is an important link to enhance the city's soft power,make regional economy prosperity and lead fashion consumption.In the post-epidemic era,Shanghai Fashion Week should have a higher standard of planning to shape Shanghai into a“fashion capital”.Based on the preliminary investigation of Shanghai Fashion Week,this paper explores the advantages and disadvantages of it,and makes a comparative analysis of the outstanding advantages of domestic and foreign fashion weeks.Therefore,this paper puts forward three suggestions for the future development of Shanghai Fashion Week,affirming brand features on the basis of clear style,focusing on the showroom mode and undertaking social responsibilities.

关 键 词：时装周 showroom模式 民族文化品牌 

分 类 号：F42[经济管理—产业经济]