茶旅融合视野下博物馆旅游的开拓路径——以中国茶叶博物馆为例  

The development path of museum tourism from the perspective of tea integration:Taking China Tea Museum as an example

作　　者：张佳[1] ZHANG Jia(China National Tea Museum,Hangzhou,310013)

机构地区：[1]中国茶叶博物馆,杭州310013

出　　处：《茶叶》2022年第2期108-113,共6页Journal of Tea

摘　　要：茶旅融合视野之下,茶博物馆建设的蓬勃发展成为茶产业及文化旅游发展的新趋势。在茶博物馆旅游的开拓建设中,应做好博物馆规划设计,梳理当地的茶文化自然资源和文化资源,以可持续发展思路进行旅游资源开发。建设过程中,紧紧围绕茶主题,室内室外多维度全方位展现茶文化;充分利用茶的自然属性,结合景观建设,打造生态型博物馆。旅游产品与市场意识要全程贯穿于茶博物馆建设实践,打造服务型、人性化的茶博物馆旅游产品,实现全域旅游、主客共享的旅游发展模式。茶博物馆运营阶段,需创新多形态互动体验,创造最佳的宣教效果,让游客最终爱上博物馆。From the perspective of tourism integration,the vigorous development of tea museum construction has become a new trend of tea industry and cultural tourism development.In the development and construction of tea museum tourism,we should do a good job in museum planning and design,sort out local tea culture natural resources and cultural resources,and develop tourism resources with the idea of sustainable development.In the process of construction,the tea theme is closely focused,and the tea culture is displayed in all dimensions indoors and outdoors.We made full use of the natural properties of tea and combined it with landscape construction to build an ecological museum.Tourism and market awareness should run through the whole process of tea museum construction practice,create service-oriented and humanized tea museum tourism products,and realize the tourism development model of global tourism and host-guest sharing.In the operation stage of the museum,it is necessary to innovate multi-form interactive experience,create the best missionary effect,and inspire the visitors finally to love the museum.

关 键 词：博物馆 旅游 茶 

分 类 号：F590.7[经济管理—旅游管理]