共享经济背景下基于市场调研的玩具租赁研究  

Research on Toy Leasing Based on Market Research under the Background of Sharing Economy

作　　者：陈慧 田琴琴 赵存 张蓉蓉 尚泽坤 Chen Hui;Tian Qinqin;Zhao Cun;Zhang Rongrong;Shang Zekun(Yan'an University,Yan'an,Shaanxi 716000)

机构地区：[1]延安大学,陕西延安716000

出　　处：《玩具世界》2022年第3期14-16,20,共4页Toys World

基　　金：2021年陕西省大学生创新创业训练计划项目“乐享玩翻目”(S202110719058)。

摘　　要：针对传统的线下玩具销售店、租赁店与用户需求不匹配的矛盾,笔者在延安市区内随机发放调查问卷,了解市场上的目标客户对各类玩具的基本需求及消费能力,进而以延安市区为前期创业基点,开展同城线下玩具回收和租赁业务,致力于解决目前市场存在的卫生消毒问题、玩具赔付问题与安全性能问题,充分利用资源,满足用户需求。In view of the contradiction between the traditional offline toy stores,leasing stores and user needs,the author randomly distributed questionnaires in the urban area of Yan'an to understand the basic needs and consumption ability of target customers in the market for various kinds of toys,and then took the urban area of Yan'an as the starting point for the early stage of entrepreneurship to carry out the recycling and leasing business of offline toys in the same city.It is committed to solving the problems of sanitary disinfection,toy compensation and safety performance in the current market and making full use of resources to meet user needs.

关 键 词：共享经济 玩具租赁 用户需求 

分 类 号：TB47[一般工业技术—工业设计]