新兴传媒中数字版权的角色转变探析  

Analysis on the Role Transformation of Digital Copyright in Emerging Media

作　　者：高清华 GAO Qinghua(School of Law, Henan University, Kaifeng 475001, China)

机构地区：[1]河南大学法学院,河南开封475001

出　　处：《渭南师范学院学报》2022年第7期68-74,共7页Journal of Weinan Normal University

摘　　要：版权被视为创造力的引擎,随着数字通信技术的飞速发展和在线协作社区的不断完善,网络平台出现了许多利用作品的新商业模式,因此版权法将在新兴传媒创意产业中发挥越来越重要的作用,因为许多新的商业模式通过依赖更多消费者对受版权保护商品的使用而积累商业价值。在这方面,版权政策制定者和法院必须努力平衡著作权人、网络服务提供商和公众的利益。从考察新兴媒体的商业战略模式和实践出发,阐述了我国版权产业和新兴媒体经济面临的机遇和挑战,通过完善与新兴数字媒体行业的版权法律法规和创新版权商业模式,可以在促进数字融媒经济发展和保护版权排他性之间取得平衡。Copyright is regarded as the engine of creativity.With the rapid development of digital communication technology and the continuous improvement of online collaborative community,many new business models using works have emerged on the network platform.Therefore,copyright law will play a more and more important role in the emerging media creative industry,because many new business models accumulate business value by relying on more consumers’use of copyrighted goods.In this regard,copyright policy makers and courts must strive to balance the interests of copyright owners,network service providers and the public.Starting from the investigation of the business strategic model of emerging media and from practice,this paper expounds the opportunities and challenges faced by China’s copyright industry and emerging media economy.By improving copyright laws and regulations and innovating copyright business model with emerging digital media industry,we can achieve a balance between promoting the development of digital financial media economy and protecting copyright exclusivity.

关 键 词：传媒经济 媒体融合 数字版权 权利限制与例外 

分 类 号：D923[政治法律—民商法学]