“一体多翼、交织融合”:美国电视节目模式保护的历史演进与本土借鉴基于典型司法判例的分析  

Rights Protection of Television Formats in the United States,Its Historical Evolution and Lessons for China:An Analysis Based on Judicial Precedents

作　　者：彭桂兵 丁奕雯 Peng Guibing;Ding Yiwen

机构地区：[1]华东政法大学传播学院 [2]华东政法大学传播法研究中心

出　　处：《新闻与传播研究》2022年第6期73-90,127,共19页Journalism & Communication

基　　金：上海市哲学社会科学一般课题“《民法典》视阈下上海地区互联网企业传播侵权责任研究”(项目编号:2020BXW001)的阶段性研究成果

摘　　要：电视节目模式的创新是广播电视节目发展的重要动力,对其予以有效保护十分必要。与世界大多数国家聚焦于电视节目模式可版权性讨论不同的是,美国在电视节目模式保护问题上,始终沿袭以默示合同为主体,多元保护手段为分翼,互相交织融合的路径。21世纪以来伴随媒介技术与文化产业的发展,电视节目模式保护亟待全球协作。我国可适当借鉴美国判例经验,结合自身情况,构筑以反不正当竞争法为主线,著作权法与非法律手段相结合的电视节目模式保护路径。For television programs to develop,TV show formats must be effectively protected.Unlike most countries,which emphasize the copyrightability of formats,the United States has followed apath of intertwined protection,with implied contracts as the main body and multiple protective means as wings.The 21st century has seen the development of media technology and cultural industries,and the need for global collaboration in the protection of TV format has arisen China can learn from the experience of American jurisprudence In the protection of TV show format,the Anti Unfair Competition Law can work as the main method and the Copyright Law combined with non-legal means can have supplementary functions.

关 键 词：电视节目模式 版权法 反不正当竞争法 媒体融合 

分 类 号：G222[文化科学]