公私之辩:视频博客中的私人话语与公共表达——基于B站(Bilibili)的实证研究  

A Debate on Public and Private:Private Discourse and Public Expression in Video Blog—An Empirical Research Based on BiliBili

作　　者：张振宇 张蔚 ZHANG Zhen-yu;ZHANG Wei(School of Journalism and Communication, Central China Normal University, Wuhan 430079, China)

机构地区：[1]华中师范大学新闻传播学院,湖北武汉430079

出　　处：《广西师范大学学报（哲学社会科学版）》2022年第4期86-97,共12页Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金项目“日常生活视域下中国文化形象的建构与对外传播研究”(20BXW009)。

摘　　要：在网络视频构筑的话语空间中,私人性和公共性之关系一直是学界关注的重要议题。实证研究哔哩哔哩(Bilibili)网站上的视频博客,探讨其中私人话语和公共表达的外在差异、内隐关联,以及将这两者融合起来构建公共领域的可能路径,发现在公私之分的层面,现有视频博客中不仅私人话语与公共话语存在显著分野,且私人话语具有可见的“去公共性”特征;在公私之联的层面,视频博客中显性的私人话语又与隐性的公共议题存在一定内在关联,某些看似私人的个体表达其实涉及深层的公共关怀;在公私相融的层面,只有当视频博客的话语主体由私民转向公民、话语内容由感性转向理性、话语空间由无序转向有序时,在视频博客平台上建构公共领域才具有一定的可能性。In the discourse space constructed by online video,the relationship between its private and public attributes has always been an hot academic topic.Through the empirical study on the video blog on BiliBili,this paper discusses the external differences and implicit associations between private discourse and public expression,as well as the possible ways to integrate the two to build the public sphere.The results tell that:1)in terms of public-private distinction,there is a clear division between the private discourse and the public discourse,and the former bears a visible feature of“de-publicity”;2)in terms of public-private connection,the explicit private discourse in the video blog is intrinsically related to the implicit public issues:some seemingly private individual expressions actually involve deep public care;3)in terms of public-private integration,it is possible to construct the public sphere on the video blog platform only when the discourse subject changes from private people to citizens,the content from sensibility to rationality,and the space from disorder to order.

关 键 词：视频博客 私人话语 个体呈现 公共表达 公共领域 

分 类 号：G206[文化科学—传播学]