体育旅游中符号学动机对游后行为的影响:旅游涉入的中介作用  

Influence of Semiotic Motivation on Post-tour Behavior in Sports Tourism: The Mediating role of Tourism Involvement

作　　者：陈治[1] 屈晨旭 CHEN Zhi;QU Chenxu(College of Physical Education,Henan University,Kaifeng 475000,Henan,China)

机构地区：[1]河南大学体育学院,河南开封475000

出　　处：《山东体育学院学报》2022年第3期101-110,共10页Journal of Shandong Sport University

摘　　要：立足符号学视角,从游客体育旅游符号感知、体育旅游地符号化吸引、体育旅游符号消费吸引3个方面分析了体育旅游动机中的符号学因素,并基于“推-拉”模型对实证结果进行分析。结果显示:游客体育旅游符号感知、体育旅游地符号化吸引、体育旅游符号消费吸引对旅游涉入具有正向影响;旅游涉入对游客游后行为具有正向影响;旅游涉入在游客体育旅游符号感知、体育旅游地符号化吸引、体育旅游符号消费吸引与游后行为影响机制过程中起完全中介作用。体育旅游符号感知、体育旅游地符号化吸引、体育旅游符号消费吸引三者共同构成了游客旅游涉入的推力机制和拉力机制,旅游涉入也参与到游客游后行为的传导机制中去,共同构成了体育旅游地空间的游客涉入机制。Based on the perspective of semiotics,this paper analyzes the semiotic factors in sports tourism motivation from three aspects:tourists'perception of sports tourism symbols,symbolic attraction of sports tourism destinations and symbolic consumption attraction of sports tourism,and analyzes the empirical results based on the“push-pull”model.The results show that tourists'perception of sports tourism symbols,symbolic attraction of sports tourism destinations and symbolic consumption attraction of sports tourism have positive effects on tourism involvement.Tourism involvement has a positive impact on tourists'behavior;tourism involvement plays a complete intermediary role in the process of tourists'perception of sports tourism symbols,symbolic attraction of sports tourism destinations,consumption attraction of sports tourism symbols and post-travel behavior.The perception of sports tourism symbols,the symbolic attraction of sports tourism destinations and the consumption attraction of sports tourism symbols constitute the thrust mechanism and tensile mechanism of tourists'tourism involvement.Tourism involvement also participates in the transmission mechanism of tourists'post-travel behavior,and constitutes the tourist involvement mechanism of sports tourism destination space.

关 键 词：体育旅游动机 符号学 旅游涉入 游后行为 

分 类 号：G80-052[文化科学—运动人体科学]