“互联网+”背景下大众体育消费的变化及发展研究  

Research on the Change and Development of Mass Sports Consumption under the Background of"Internet+"

作　　者：袁成 YUAN Cheng(School of Sports Science,Harbin Normal University,Harbin,Heilongjiang Province,150025 China)

机构地区：[1]哈尔滨师范大学体育科学学院,黑龙江哈尔滨150025

出　　处：《当代体育科技》2022年第19期137-140,共4页Contemporary Sports Technology

摘　　要：在我国信息技术的支撑下,互联网技术的应用遍及各行各业,“互联网+”的发展为人们生活水平的提高和经济社会发展作出巨大贡献。“互联网+”的出现改变了人们的生活方式,对于大众体育消费来说,不仅拓宽了消费者的来源,还能让消费者全面了解大众体育消费类型和具体形式,“互联网+”在为大众体育消费提供便利的同时,带来一些新问题。为了促进“互联网+”背景下大众体育消费的发展,需要围绕大众体育消费不断探索发展方向,并深入分析我国居民消费现状和当前体育消费变化,寻找大众体育消费发展之路。Supported by China's information technology,Internet technology has been applied to all walks of life.The development of"Internet+"has made great contributions to the improvement of people's living standards and economic and social development.The emergence of"Internet+"has changed people's lifestyle.For mass sports consumption,it not only broadens the source of consumers,but also enables consumers to fully understand the types and specific forms of mass sports consumption."Internet+"provides convenience for mass sports consumption,but also brings some new problems.In order to promote the development of mass sports consumption under the background of"Internet+",it is necessary to continuously explore the development direction of mass sports consumption,and deeply analyze the current consumption situation of Chinese residents and the changes of current sports consumption,so as to find the development road of mass sports consumption.

关 键 词：互联网+ 大众体育消费 消费变化 发展研究 

分 类 号：G812[文化科学—体育学]