基于包装减量化视角下包装设计中的色彩运用  

Color application in packaging design from the perspective of packaging reduction

作　　者：王宇[1] 刘少伟 Wang Yu;Liu Shaowei(Zhuhai College,Beijing Institute of Technology,Beijing 519088;Guangdong Institute of Technology,Dongguan Guangdong 523083)

机构地区：[1]北京理工大学珠海学院,北京519088 [2]广东科技学院,广东东莞523083

出　　处：《流行色》2022年第6期21-23,共3页Fashion Color

摘　　要：近些年,我国在包装设计方面做出了较大的突破,取得了优良的成果,但是在包装设计中的过度包装问题仍然比较常见。包装减量化的理念当前得到了广泛的推行和应用,对于人们的日常生产生活进行了影响,这种思想在各行各业中迅速发展和渗透。本文结合实际思考基于包装减量化视角下的包装设计中色彩应用的方式和思路,希望可以为包装设计工作的顺利开展提供参考的依据。In recent years,my country has made great breakthroughs in packaging design and achieved excellent results,but the problem of excessive packaging in packaging design is still relatively common.The concept of packaging reduction has been widely implemented and applied,which has an impact on people's daily production and life.This idea has developed and penetrated rapidly in all walks of life.This paper combines the actual thinking on the methods and ideas of color application in packaging design based on the perspective of packaging reduction,hoping to provide a reference for the smooth development of packaging design work.

关 键 词：包装设计 减量化包装 色彩运用 

分 类 号：F42[经济管理—产业经济]