公共图书馆零借阅图书阅读推广研究——以东莞松山湖图书馆为例  

Research on the Reading Promotion of the Zero-circulation Book in Public Library: A Case Study of Dongguan Songshan Lake Library

作　　者：张小玉[1] Zhang Xiaoyu(Dongguan Songshan Lake Library,Dongguan,523808,China)

机构地区：[1]东莞松山湖图书馆,广东东莞523808

出　　处：《中国现代教育装备》2022年第13期162-164,共3页China Modern Educational Equipment

基　　金：中国图书馆学会阅读推广课题《公共图书馆“零借阅图书”的阅读推广研究》(编号:YD2020B70)。

摘　　要：通过统计珠三角地区三家具有代表性的公共图书馆零借阅图书的情况,对公共图书馆零借阅图书的整体比率、类别、出版社等数据进行了分析。在此基础上提出了公共图书馆应采用图书展示、阅读活动、激励手段、精准推广四级阅读推广策略提高零借阅图书的借阅率,并以东莞松山湖图书馆为例进行了实证研究。Based on the statistics of zero borrowing books in three representative public libraries in the Pearl River Delta region,this paper analyzes the data of zero borrowing books in public libraries,such as the overall ratio,category and publishing house.On this basis,the paper puts forward that public libraries should adopt the strategies of book display,reading activities,incentive means and accurate promotion of four-level reading promotion to improve the borrowing rate of zero borrowing books,and takes Dongguan Songshan Lake Library as an example to conduct empirical research.

关 键 词：公共图书馆 零借阅图书 纸质图书 阅读推广 

分 类 号：G258.2[文化科学—图书馆学] G252.17