零售新模式社区团购的研究  

Research on the New Retail Model—Community Group Buying

作　　者：叶道文 何卫红 YE Dao-wen;HE Wei-hong(School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210003,China)

机构地区：[1]南京邮电大学管理学院,江苏南京210003

出　　处：《物流工程与管理》2022年第7期148-150,共3页Logistics Engineering and Management

基　　金：“江苏省社科应用研究精品工程”财经发展专项课题立项项目(21SCB-03)。

摘　　要：随着零售模式的迭代升级,疫情的无意催化,社区团购开始活跃于人们视野之中,它不仅便利了居民的日常生活,更在经济衰退中起到了推动作用。我国社区人口密集、现代物流产业发达,现阶段的社区团购更是独具中国特色。但此模式本身有利有弊,想要长远发展,仍有许多问题亟待解决。因此,文中总结了零售新模式社区团购的优势与劣势,并为其后期常态化发展提供了可行性建议。With the iterative upgrading of retail model and the unintentional catalysis of the epidemic,community group buying has begun to be active in people s vision,Which has not only made our daily life easier,but also helped in the recession.The current stage of community group buying is with unique Chinese characteristics because of the densely populated community and developed modern logistics industry in our country.However,community group buying also has two sides and there are still many problems to be solved if this model is to grow in the long run.Therefore,this paper summarizs the advantages and disadvantages of the new retail model—community group buying and provides feasible suggestions for its later normalized development.

关 键 词：社区团购 新零售模式 后疫情时代 

分 类 号：F724.6[经济管理—产业经济]