基于服务化的制造企业与服务提供商的演化博弈分析  

Analysis of Evolutionary Game between Manufacturing Enterprises and Service Providers Based on Servitization

作　　者：冯长利[1,2] 马睿泽 FENG Chang-li;MA Rui-ze(School of Economics and Management,Dalian University of Technology,Dalian116024,China;School of Marxism,Dalian University of Technology,Dalian 116024,China)

机构地区：[1]大连理工大学经济管理学院,辽宁大连116024 [2]大连理工大学马克思主义学院,辽宁大连116024

出　　处：《中国管理科学》2022年第6期263-274,共12页Chinese Journal of Management Science

基　　金：国家社会科学基金资助重点项目(21AGL004)。

摘　　要：制造企业从传统制造向服务型制造转变是其转型升级、提升竞争力的重要路径之一。而企业在转型过程中受自身资源约束,往往需要服务提供商的配合。本文在构建制造企业与服务企业的收益函数基础上,建立两方非对称演化博弈模型,探究制造企业与服务提供商合作实施服务化策略的规律,并运用MATLAB仿真,深入研究相关因素对制造企业与服务提供商合作实施服务化策略的影响作用。研究表明,制造企业对服务提供商所提供服务的依赖度、服务化制造企业与未服务化制造企业间的差异化竞争度、双方合作前后的收益和成本、合作不成功造成的损失、收益的分配等因素是合作意愿的重要影响因素,且差异化竞争度比服务依赖度对合作意愿的影响作用更强烈、与收益相比博弈主体对成本的变化更敏感、服务提供商更易动摇合作的意愿、存在最优的收益分配系数使制造企业与服务提供商采取合作策略的意愿最强。The transformation of manufacturing enterprises from traditional manufacturing to service-oriented manufacturing is one of the important ways to transform, upgrade and enhance competitiveness. However, enterprises are bound by their own resources and service capabilityin the process of transformation, and often need the cooperation of service providers. At the same time, professional service providers also need more business to improve revenue, Hence, it is of great theoretical and practical significance to study how manufacturing enterprises and service providers cooperate to develop servitization strategies.But the existing research mainly focuses on how to carry out servitization by manufacturing enterprises themselves, less attention has been paid to joint service providers in manufacturing enterprises.For the lag of existing research, based on the construction of the income function of manufacturing enterprises and service providers, a two-party asymmetric evolution game model is built, the rules of manufacturing enterprises and service providers to implement servitization are explored, and MATLAB simulation is used to deeply study that how relevant factors impact manufacturing enterprises work with service providers to implement servitization. The results show that,(1)the degree that manufacturing enterprises rely on the service provided by service providers and the degree thatdifferentiated competition between service-oriented manufacturing enterprises and traditional manufacturing enterprises are positively correlated with the willingness of manufacturing enterprises and service providers to cooperate in implementing servitization. Moreover, the degree of differentiated competition has a stronger effect on the willingness to cooperate than the degree of product service dependence.(2)Manufacturing enterprises and service providers in the traditional mode, and servitization alliances in the servitization mode all conform to the economic man hypothesis, according to the income and cost before and after the s

关 键 词：制造企业 服务化 收益函数 演化博弈 仿真分析 

分 类 号：F713[经济管理—产业经济]