论奥运标志的设计发展  

On the Development of Olympic Logo Design

作　　者：程一洲 黎英[1] CHENG Yizhou;LI Ying

机构地区：[1]湖南工业大学

出　　处：《丝网印刷》2022年第9期1-4,共4页Screen Printing

摘　　要：阐述了奥运会标志从起始时期、发展时期、成熟时期,到现在的创新时期设计的特点,分析了各个时期奥运标志设计的演变轨迹和具有代表性的设计,对未来奥运会的标志设计文化性、人性化、多维化的发展趋势进行了展望。This paper mainly expounds the characteristics of Olympic logo design from the initial period,development period,mature period to the current innovation period,analyzes the evolution track of Olympic logo design in each period,and lists the representative Olympic logo design and its signifi cance in each period.At the same time,it also looks forward to the development trend of the logo design of the future Olympic Games,and reasonably speculates that the logo design of the future Olympic Games will develop in the direction of culture,humanization and multi-dimensional.

关 键 词：奥运会 标志设计 设计发展 

分 类 号：J534.4[艺术—艺术设计]