文旅融合背景下丽江旅游演艺产品开发研究  

Research on product development of Lijiang tourism performing arts in the context of cultural tourism integration

作　　者：杨利[1] 张名杰 Yang Li;Zhang Mingjie(College of Tourism,Hunan Normal University,Changsha,Hunan,410081)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《市场周刊》2022年第7期77-80,共4页Market Weekly

摘　　要：近年来,在旅游产业和文化产业蓬勃发展的大背景下,旅游演艺作为文旅融合的典范,不仅肩负着彰显地方文化魅力的重任,而且极大地丰富了游客的旅游体验。文旅融合的背景下,丽江旅游演艺的发展在取得了可喜成绩的同时,也存在演出逐渐趋于平庸、文化特性挖掘不足、演艺内容真实性存疑等问题。基于此,梳理丽江旅游演艺发展概况,探讨丽江旅游演艺产品的开发现状及问题,谋划未来创新发展的策略,对其实现可持续发展具有一定的意义。In recent years,in the context of the vigorous development of tourism industry and cultural industry,tourism performing arts,as a model of cultural tourism integration,not only shoulders the important task of highlighting the local cultural charm,but also greatly enriches the tourism experience of tourists.In the context of cultural tourism integration,the development of Lijiang tourism performing arts has achieved promising results,but there are also some problems such as performances gradually tending to be mediocre,insufficient excavation of cultural characteristics,and doubtful authenticity of performance contents.Based on this,it is of certain significance to sort out the development overview of Lijiang tourism performing arts,explore the current situation and problems of the development of Lijiang tourism performing arts products,and plan strategies for future innovative development to achieve sustainable development.

关 键 词：文旅融合 演艺产品 旅游 丽江 

分 类 号：F590.7[经济管理—旅游管理]