湖州市红色资源的旅游活化路径研究  

Research on tourism activation path of red resources in Huzhou

作　　者：李冰 杜瑶瑶 张安民[1] Li Bing;Du Yaoyao;Zhang Anmin(Huzhou Vocational&Technical College,Huzhou,Zhejiang,313000)

机构地区：[1]湖州职业技术学院,浙江湖州313000

出　　处：《市场周刊》2022年第7期81-85,共5页Market Weekly

基　　金：浙江省大学生科技创新活动计划暨新苗人才计划(2021R469002):“红”“湖”将至——湖州红色资源的旅游活化路径研究。

摘　　要：红色资源是鲜活的历史,是留给人们的宝贵精神财富。通过以湖州红色资源为研究对象,对其旅游活化现状进行问卷调查和数据获取,并借助SPSSAU平台对收集到的数据进行信效度检验,以及游客活化感知分析、旅游动机分析和重要性-绩效表现分析(IPA),发现:①旅游感知、旅游动机、旅游满意度和重要度均通过信度和效度检验,能够为分析提供真实可靠的数据;②湖州红色资源对游客有较强的文化吸引力,多数游客愿意向他人推荐湖州红色旅游,但认为活动体验性不足;③游客对历史歌舞剧、红歌会、卫生状况、创意旅游项目和数字解说有较高满意度,对公共设施的认可度较低。最后,建议提升红色资源的文化价值传递,强化自身产业建设支撑优势。Red resources are living history and precious spiritual wealth left to people.This paper takes Huzhou red resources as the research object,conducts a questionnaire survey and data acquisition on the status of red tourism resources activation in Huzhou,and uses the SPSSAU platform to test the reliability and validity of the collected data,as well as tourist activation perception analysis,tourism motivation analysis,and important-performance analysis(IPA),found that:①Tourism perception,tourism motivation,tourism satisfaction,and importance have passed the reliability and validity test,which can provide real and reliable data for analysis;②Huzhou red resources have a strong cultural attraction to tourists,and most tourists are willing to recommend Huzhou red tourism to others but think that the activities are not experiential;③Tourists have high satisfaction with historical musicals,red song festivals,health conditions,creative tourism projects,and digital explanations,but have low recognition of public facilities.Finally,it is suggested to strengthen the cultural value connotation of red resources and build a red tourism sample in Huzhou relying on natural advantages.

关 键 词：红色资源 旅游感知 信效度分析 活化路径 

分 类 号：F592.755[经济管理—旅游管理]