数字人民币推广效果的影响因素研究——基于清晰集定性比较分析  

Research on the Influencing Factors of the Promotion Effect of Digital RMB--Based on Crisp-set Qualitative Comparative Analysis(csQCA)

作　　者：吴丹[1] WU Dan(People’s Bank of China Yichang Central Sub-branch Yichang,Hubei 443000)

机构地区：[1]中国人民银行宜昌市中心支行,湖北宜昌443000

出　　处：《中国商论》2022年第14期87-90,共4页China Journal of Commerce

摘　　要：为稳妥推进数字货币的研发与应用,中国迄今已在10个试点城市开展推广公测活动。本文以我国7个数字人民币试点推广活动为例,运用清晰集定性比较分析(csQCA)方法,探讨数字人民币推广效果的影响因素,分析数字人民币得以推广的微观机制,从宣传周期、钱包开户、预约渠道、商户数量、试点范围五个方面总结出有利于数字人民币推广活动的条件组态,为数字人民币的进一步推广提供借鉴。To steadily promote the development and application of digital currency,China has so far conducted promotional public testing activities in ten pilot cities.Taking the seven pilot promotion activities for digital RMB in China as an example,this article uses the crisp-set qualitative comparative analysis(csQCA)method to explore the factors influencing the promotion effect of digital RMB,analyzes the micro mechanisms that enable the promotion of digital RMB,and summarizes the conditions that are conducive to the promotion activities of digital RMB in five aspects,including promotion cycle,wallet account opening,reservation channel,number of users,and pilot scope,to provide a reference for further promotion of digital RMB.

关 键 词：数字人民币 推广效果 定性比较分析 组态分析 影响因素 

分 类 号：F820.4[经济管理—财政学]