“网红经济”视域下历史街区更新规划策略研究  

Research on Historical District Renewal Planning Strategy from the Perspective of"Internet Celebrity Economy"

作　　者：王艳霞 贺婉清 陈蕾伊 

机构地区：[1]河北工程大学建筑与艺术学院 [2]石家庄裕华区园林大队

出　　处：《建筑与文化》2022年第7期175-176,共2页Architecture & Culture

基　　金：邯郸市社科联项目(项目编号:2020063)。

摘　　要：随着自媒体短视频行业发展如火如荼,应运而生的“网红经济”为更新后的历史街区的宣传提供了新的平台。文章通过对“抖音”中的“网红景点”进行特色点归纳总结,分析自媒体短视频旅游宣传对历史街区更新改造的响应特征,在“网红经济”视角下探索基于自媒体传播的历史街区“网红景点”的构建策略和手段。With the development of we-media short video industry in full swing,the emerging"Internet celebrity economy"provides a new platform for the publicity of updated historical blocks.By summarizing the features of"Internet celebrity attractions"in"Douyin",this paper analyzes the response characteristics of we-media short video tourism publicity to the renewal and transformation of historical blocks,and explores the construction strategies and means of"Internet celebrity attractions"in historical blocks based on we-media communication from the perspective of"Internet celebrity economy".

关 键 词：网红景点 自媒体传播 历史街区更新 前期规划设计 

分 类 号：TU984.114[建筑科学—城市规划与设计]