媒介视域下中国戏曲艺术国际传播力提升策略  

Strategies for the Enhancement of the International Communication Capabilities of Chinese Opera Art from the Perspective of Media

作　　者：李敏[1] 李晓燕 潘浩[3] 张梓凡 罗诗玮 LI Min;LI Xiao-yan;PAN Hao;ZHANG Zi-fan;LUO Shi-wei(President’s Office,Hebei University of Architecture,Zhangjiakou,Hebei 075000,China;School of Media,Huaiyin Normal University,Huaian,Jiangsu 223001,China;Department of Campus Planning,Huaiyin Normal University,Huaian,Jiangsu 223001,China;School of Chinese Language and Literature,Nanjing Normal University,Nanjing,Jiangsu 210000,China;School of Liberal Arts,Nantong University,Hantong,Jiangsu 226000,China)

机构地区：[1]河北建筑工程学院校长办公室,河北张家口075000 [2]淮阴师范学院传媒学院,江苏淮安223001 [3]淮阴师范学院校园规划处,江苏淮安223001 [4]南京师范大学文学院,江苏南京210000 [5]南通大学文学院,江苏南通226000

出　　处：《河北北方学院学报（社会科学版）》2022年第3期109-111,共3页Journal of Hebei North University：Social Science Edition

基　　金：国家社科基金艺术学重大项目(21ZD11);河北建筑工程学院校级教研项目(2018JY2008);南通大学教学改革研究项目(2021A37)。

摘　　要：当前,中国戏曲艺术在对外传播过程中存在的问题主要表现在戏曲艺术传播的效度与质量两个方面。通过对中国戏曲艺术对外传播现状进行分析可知,单纯地聚焦于互联网等新媒介技术平台的使用和将研究视点过多关注于戏曲文本翻译方面是导致中国戏曲艺术对外传播质量不高的主要原因。从媒介视域出发,对受众进行精细化分层,将在场性的面对面传播作为中国戏曲艺术对外传播的重要途径,并合理利用新媒介技术平台,可有效提升中国戏曲艺术的国际传播力。At present,the problems of the international communication of Chinese opera art are mainly manifested in its validity and quality.The analysis of the current situation of the international communication of Chinese opera art shows that the poor quality of the international communication of Chinese opera art is mainly caused by simply focusing on the use of the Internet and other new media technological platforms and paying too much attention to the translation of Chinese opera texts.From the perspective of media,it is suggested that the international communication capabilities of Chinese opera art be enhanced by means of carefully classifying the audience,highlighting face-to-face communication,and properly using new media technology platform.

关 键 词：戏曲艺术 国际传播力 分众化 在场性传播 

分 类 号：J892[艺术—戏剧戏曲]