我国体育竞赛表演产业发展困境及应对策略  

Diffi culties and Countermeasures in the Development of Sports Competition and Performance Industry in China

作　　者：徐福振[1] 杨公安 XU Fu-zhen;YANG Gong-an(School of Kinesiology,Tianjin University of Sport,Tianjin 301617,China;School of Physical Education and Educational Science,Tianjin University of Sport,Tianjin 301617,China)

机构地区：[1]天津体育学院运动训练科学学院,天津301617 [2]天津体育学院体育教育与教育科学学院,天津301617

出　　处：《体育文化导刊》2022年第7期65-71,共7页Sports Culture Guide

基　　金：天津市哲学社会科学规划项目(TJTY19—005)。

摘　　要：运用文献资料、逻辑归纳和对比分析等方法,提出体育竞赛表演产业的内涵及特征,对我国体育竞赛表演产业发展困境进行分析并提出应对策略。体育竞赛表演产业具有以观赏性赛事为核心、产业链条完整、文化氛围浓厚的特征。我国体育竞赛表演产业发展困境:可观赏性不强导致消费者关注度低,产业链不完整导致产业规模不经济,体育文化氛围缺失导致消费观念滞后;应对策略:打造精品赛事、增强可观赏性,健全产业链条、构筑协同机制,革新消费观念、厚实文化氛围,完善制度保障、激发市场活力。By using the methods of literature review,logical induction and comparative analysis,this paper discussed the connotation and characteristics of sports competition and performance industry,analyzed the practical diffi culties and put forward countermeasures.This paper fi nds that the sports competition and performance industry has the characteristics of taking ornamental events as the core,needing a complete industrial chain and strong cultural atmosphere.The diffi culties in the development of sports competition and performance industry in China are as follows:The lack of appreciation leads to low consumer attention,the incomplete industrial chain leads to uneconomical industrial scale,and the lack of sports culture atmosphere leads to lagging consumption concept.Countermeasures:We should create high-quality events to enhance the attractiveness,improve the industrial chain to build a coordination mechanism,innovate the consumption concept to enrich the cultural atmosphere,and improve institutional safeguards to stimulate the market vitality.

关 键 词：体育经济 体育竞赛表演产业 发展困境 应对策略 

分 类 号：G812[文化科学—体育学]