在线商务互助中答复行为建构关系连结的语用探究  

A pragmatic study of relational connection via responsive behavior in online business interaction

作　　者：宫丽丽 Gong Lili

机构地区：[1]广东外语外贸大学英语教育学院/外国语言学及应用语言学研究中心

出　　处：《外语教学》2022年第4期37-43,共7页Foreign Language Education

基　　金：国家社科基金重点项目“社会-语用共同体视域下网络和谐话语体系建构及引导机制研究”(项目编号:21AYY011)的阶段性研究成果

摘　　要：本研究基于Arundale的关系建构理论,以在线商务互助中的答复行为为分析对象,结合话语分析和问卷调查法,探讨在线商务的关系建构问题。在总结答复行为的序列特征后,分析了关系建构的话语表征,提出了在线商务互助中关系连结建构模型。研究发现:商务答复行为以解决互助问题为导向,不同类型的答复话语存在语用差别。答复中“以诚相待”的话语呈现有利于建构“表面亲密”的语用关系,对潜在购买者产生积极影响。后期问卷调查验证了答复行为中附加信息对建构积极语用关系的作用。这种线上建构的语用关系具有临时性特征,有利于取得益于他人的交际效果。本研究总结了在线商务互助中关系连结建构的人际语用模型,为进一步解读网络语境中关系建构问题提供启示。Based on A rundale's relational theory,this study analyzes the responsive behavior of an online business interaction of help seeking,and explores relational construction issue with a combined method of discourse analysis and questionnaire.After summarizing the sequential features of responsive behaviors and examining the discursive demonstration of relation construction,a model of relational connection in online business interaction of help seeking has been proposed.It is found that business responsive behaviors are goal-oriented,displaying pragmatic differences amongst diverse types.In responses,exemplifying honesty is beneficial for the pragmatic relation of surface intimacy,resulting in positive impact on potential buyer*s purchasing intention.Questionnaire results prove that additional information attaches to responses is positive to temporary relation construction and contributing to other-oriented benefit.The study proposes an interpersonal pragmatic model for relational connection construction in online business interaction of help seeking,and has implications for further understanding on relation construction in online context.

关 键 词：在线互助 答复行为 语用关系 关系连结 

分 类 号：H030[语言文字—语言学]