文旅融合背景下南宋宫廷文化品牌建设研究  

Research on the Brand Building of the Court Culture of the Southern Song Dynasty under the Context of Culture-Tourism Integration

作　　者：金云舟 JIN Yun-zhou(Hangzhou Normal University,Hangzhou 310018,China)

机构地区：[1]杭州师范大学,浙江杭州310018

出　　处：《绿色包装》2022年第6期94-97,共4页Green Packaging

基　　金：浙江省文化和旅游厅2020-2021年度科研与创作项目(南宋宫廷文化的文旅融合品牌建设研究2020KYY012)。

摘　　要：在文旅融合的发展趋势下,如何有效开发传统优秀文化遗产,提升城市吸引力与影响力是至关重要的。本文运用南宋宫廷文化为对象,以文旅融合为目标,进行品牌开发研究,提出其发展和建设思路,论证南宋宫廷美学在当下文旅融合市场中具备充分的竞争性和品牌价值。Under the development of culture-tourism integration,it is important to make effective use of brilliant traditional cultural heritage to promote the popularity and brand building of culture-tourism integrated brands.This paper carries out the brand development research concerning the court culture of the Southern Song Dynasty(1127-1279)with the culture-tourism integration as the target,to propose its development and construction ideas and demonstrate that the sufficient competitiveness and brand value of the Southern Song court aesthetics under the current culture-tourism integration market.

关 键 词：南宋宫廷文化 文旅融合 品牌建设 

分 类 号：F592.7[经济管理—旅游管理] G124[经济管理—产业经济]