基于情趣化的杨柳青年画衍生产品创新设计  

Innovative Design of Derivative Products of Yangliuqing New-Year Pictures Based on Interesting Design

作　　者：丁雯菲 DING Wen-fei(Zhengzhou Business University,Zhengzhou 451200,China)

机构地区：[1]郑州商学院,河南郑州451200

出　　处：《绿色包装》2022年第6期114-118,共5页Green Packaging

摘　　要：将情趣化设计理念带入杨柳青年画衍生产品的设计中,更好的弘扬和保护杨柳青年画。在提取传统年画元素的基础上,融入情趣化设计理念以及现代元素,设计出既蕴含浓厚杨柳青年画特色又符合现代审美的产品。以设计案例来辅助说明融入情趣化是创新的好思路,也是拓展非遗产品经济效益的好方法,体现情趣化设计对弘扬杨柳青年画的有用性。Bringing the concept of interesting design into the design of Yangliuqing New-Year Pictures derivative products to better promote and protect Yangliuqing New-Year Pictures.On the basis of extracting the elements of traditional New Year pictures,incorporating interesting design concepts and modern elements,we design products that not only contain strong characteristics of Yangliuqing New-Year Pictures but also conform to modern aesthetics.It is a good idea for innovation and a good way to expand the economic benefits of intangible cultural heritage products by using design cases to help illustrate the usefulness of interesting design in promoting Yangliuqing New-Year Pictures.

关 键 词：杨柳青年画 情趣化设计 产品创新 年画元素 

分 类 号：J218.3[艺术—美术] TB472[一般工业技术—工业设计]