中小型外贸企业跨境电子商务转型困境及对策  

Difficulties and Countermeasures of Cross-border E-commerce Transformation of Small and Medium-sized Foreign Trade Enterprises

作　　者：张夏恒 ZHANG Xiaheng(School of Economics and Management, Chuzhou University, Chuzhou 239000, China)

机构地区：[1]滁州学院经济与管理学院,安徽滁州239000

出　　处：《福建商学院学报》2022年第2期41-47,共7页Journal of Fujian Business University

基　　金：安徽省哲学社会科学规划项目“双循环新发展格局下跨境电商新业态推进安徽传统产业改造升级路径研究”(AHSKQ2021D174)。

摘　　要：促进中小型外贸企业向跨境电子商务转型发展,对我国传统外贸创新发展及中小型外贸企业快速成长具有重要意义。通过对348家中小型外贸企业进行调研,聚焦在经营状态、跨境电子商务认知、跨境电子商务转型意愿及障碍等方面,旨在厘清我国中小型外贸企业跨境电子商务转型障碍。调研结果发现:中小型外贸企业经营现状不佳且困难较多,对跨境电子商务认知匮乏;转型时面临人才、政策、配套资源等多种障碍;不同规模、发展阶段、存续时间与行业类型的外贸企业间存在显著性差异。基于此,在提升跨境电子商务认知基础上,应出台一系列扶持政策,建立跨境电子商务人才机制,促进中小型外贸企业跨境电子商务转型发展。Promoting the transformation and development of small and medium-sized foreign trade enterprises to cross-border e-commerce is of great significance to the innovative development of China's traditional foreign trade and the rapid growth of small and medium-sized foreign trade enterprises.Through the investigation of 348 small and medium-sized foreign trade enterprises,focusing on the business status,cross-border e-commerce cognition,cross-border e-commerce transformation willingness and obstacles of small and medium-sized foreign trade enterprises,this paper aims to clarify the obstacles to cross-border e-commerce transformation of small and medium-sized foreign trade enterprises in China.The survey results show that the operation status of small and medium-sized foreign trade enterprises is difficult for they lack the awareness of cross-border e-commerce and face many obstacles such as the short of talents,policies and supporting resources during the transformation.Also,significant differences exist between foreign trade enterprises of different sizes,development stages,duration of existence and industry types.Based on this,it is suggested that on the basis of improving the cognition of cross-border e-commerce,a series of supporting policies should be issued,and a cross-border e-commerce talent mechanism must be established to promote the development and transformation of cross-border e-commerce of small and medium-sized foreign trade enterprises.

关 键 词：中小型外贸企业 跨境电子商务 人才 政策 

分 类 号：F741[经济管理—国际贸易]