互联网工业销售C2M商业生态模式研究综述  

Review of Research on C2M Business Ecological Mode of Internet Industrial Sales

作　　者：陈丽妍 叶柽 候晓刚 CHEN Liyan;YE Cheng;HOU Xiaogang(Chengxian College,Southeast University,Nanjing 210088)

机构地区：[1]东南大学成贤学院经济管理系,南京210088

出　　处：《办公自动化》2022年第15期23-25,42,共4页Office Informatization

基　　金：江苏省大学生创新创业训练计划项目(YCX21069)。

摘　　要：网络环境下,C2M商业模式备受企业青睐,也成为学者研究热点。本文基于文献综述方法系统梳理C2M定制化相关文献资料75篇,从C2M的含义、C2M研究的意义、C2M电子商务发展形态的变革、基于C2M商业链的整合等视角厘清C2M研究脉略,剖析网络环境下制造业个性化定制研究重点,解读C2M定制商业的发展趋势,明晰其发展过程中存在的问题,进而从提升客户体验感、降低成本、改进生产技术等方面提出策略建议。In the network environment,the C2M business mode is favored by enterprises and has become a hot topic for scholars.Based on the literature review method,the paper sorts out systematically 75 literature related to C2M customization,clarifying the C2M research pulse from the perspective of the meaning of C2M,the significance of C2M research,the change of C2M e-business development form,and the integration of C2M business chain,exploring the research focus on the personalized customization in manufacturing industry under network circumstance,interpreting the development trend of C2M custom business,clarifying the problems existing in its development process,and then puts forward strategic suggestions from the aspects of improving user experience,reducing costs,and improving production techniques.

关 键 词：用户直连制造商(C2M) 产业链 商业生态模式 文献综述 

分 类 号：C931.6[经济管理—管理学] F724.6[文化科学—图书馆学] G250.252