基于旅客异质性的空铁联运与空中直飞竞争分析  

Competitive Analysis of Air-Rail Integration and Air Transport Based on Passenger Heterogeneity

作　　者：吴正泓 孙阳 马春芳[1] WU Zhenghong;SUN Yang;MA Chunfang(Economics and Management College,Civil Aviation University of China,Tianjin 300300,China;School of Transportation Science and Engineering,Civil Aviation University of China,Tianjin 300300,China)

机构地区：[1]中国民航大学经济与管理学院,天津300300 [2]中国民航大学交通科学与工程学院,天津300300

出　　处：《铁道运输与经济》2022年第7期49-55,76,共8页Railway Transport and Economy

基　　金：国家自然科学青年基金项目(72104237);中国民航大学科研启动基金项目(2020KYQD08)。

摘　　要：空铁联运以航空运输为主,结合了航空运输和高速铁路的优势,为旅客出行提供多样化选择。但在中长运距下,相比空中直飞,空铁联运不具备显著竞争优势,空铁联运的推广与普及受到一定挑战。基于旅客对出行时间、票价和出行舒适度3方面效用的敏感程度将旅客分为商务旅客和休闲旅客,建立空铁联运与空中直飞的竞争模型,分析旅客结构、出行时间和联程运输票价对空铁联运竞争力的影响。结果表明:空铁联运对休闲旅客更具吸引力;通过优化接驳、航班调度等方式减少空铁联运的出行时间可以有效提高空铁联运竞争力;小幅度降低联程运输票价不能显著提高空铁联运的旅客数量。研究结论可以为提升空铁联运产品的服务水平、建设多式联运网络提供借鉴。Air-rail integration, as a transportation mode that combines the advantages of air transportation and high speed railway, provides diverse choices for passengers. However, compared with air transport, air-rail integration has not formed a significant competitive advantage in medium and long distances, and the popularization of air-rail integration is challenged to some extent. According to the sensitive degree of passengers in travel time, fares, and travel comfort,passengers were divided into business passengers and leisure passengers. The competition models of air-rail integration and air transport were built to analyze the impact of passenger structure, travel time, and intermodal transport fares on the competitiveness of air-rail integration. The results show that the air-rail integration is more competitive for leisure passengers. Reducing the travel time through connection optimization and flight scheduling can effectively improve the competitiveness of air-rail integration. A slight decrease in intermodal transport fares cannot increase the number of passengers in air-rail integration notably. The conclusion is helpful to improve the service level of air-rail integration and provide support for the construction of a multimodal transport network.

关 键 词：旅客运输 空铁联运 空中直飞 旅客异质性 竞争关系 

分 类 号：F530[经济管理—产业经济]