钢铁企业情报研究实践——以钢轨产品情报研究为例  

Practice of Iron and Steel Enterprise Intelligence Research——Take the Rail Intelligence Research as an Example

作　　者：高爱芳 申永代 GAO Aifang;SHEN Yongdai(Panzhihua Iron and Steel Research Institute Limited Co.,Panzhihua 610000,China;Panzhihua Steel and Vanadium Limited Co.,Panzhihua 610000,China)

机构地区：[1]攀钢集团攀枝花钢铁研究院有限公司,攀枝花610000 [2]攀钢集团攀枝花钢钒有限公司,攀枝花610000

出　　处：《竞争情报》2022年第4期38-45,共8页Competitive Intelligence

摘　　要：为掌握全球钢轨市场竞争态势和持续提升钢铁企业钢轨竞争力,开展市场情报和技术情报研究。在市场情报研究方面,开展全球各大区域市场供需和竞争态势研究;在竞争对手研究方面,主要研究竞争对手的工艺技术能力、产品能力和市场开拓能力等;在技术情报跟踪方面,对竞争对手的生产工艺、装备情况、产品成分、性能以及应用技术研究进展等开展跟踪。研究以“需求分析→搜集、调研→情报研究→情报应用→情报评价”为基本流程,重视需求分析、情报数据渠道拓展和情报素养提升,构建了市场数据库和竞争对手数据库,形成的系列高价值情报产品得到了广泛的应用,满足了企业情报需求。In order to grasp the competitive situation of the global rail market and continue to enhance the competitiveness of iron and steel enterprises,the market intelligence and technical intelligence research was carried out.In market intelligence research,we carried out research on the supply and demand and competition situation of major regional markets around the world.In competitor research,we researched the competitors’process technology capabilities,product capabilities and market development capabilities.In technical intelligence research,we tracked competitors’production process,equipment,product composition,performance,and research progress in applied technology.The research took“demand analysis→intelligence collection→intelligence research→intelligence application→intelligence evaluation”as the basic process,and attached great importance to demand analysis,intelligence channel expansion expansion and intelligence literacy improvement.In the research,market database and competitor database were constructed,and a series of high-value intelligence products formed were widely used to meet the intelligence needs of enterprises.

关 键 词：技术情报研究 市场情报研究 钢轨 钢铁 

分 类 号：F426.31[经济管理—产业经济] G350[文化科学—情报学]