用户体验测度下高校图书馆阅读推广成效评估模型构建及有效性分析  

Evaluation Model Construction and Validity Analysis of Reading Promotion Effectiveness of University Library Under User Experience Measure

作　　者：马迪倩[1] Ma Diqian

机构地区：[1]南开大学图书馆

出　　处：《图书馆学研究》2022年第4期60-68,共9页Research on Library Science

基　　金：国家社科基金项目“面向新时代高等教育内涵式发展的高校图书馆服务成效与贡献度测评研究”(项目编号:21BTQ007)的研究成果之一。

摘　　要：对阅读推广开展成效评估是实现其价值、促进其持续发展的有效管理手段和工具。以用户体验为测量尺度,揭示图书馆投入与用户收益不平衡的症结,可有效增加活动满意度,切实提升推广成效。以用户体验理论为基石并吸纳图书馆评估、教育传播学、用户行为学理论,以大学生体验为测度对象,采用层次分析法构建高校图书馆阅读推广成效评估三级模型,包括产品、用户、情境3个一级指标,可用性、美感、认知等7个二级指标以及传播者、阅读内容、活动设计等21个三级指标。为论证模型是否切实可行,对由模型演变而来的量表进行信效度检验,间接证实模型的有效性,为丰富图书馆服务成效评估体系提供新的理论依据和实践参考。Evaluating the effectiveness of reading promotion is an effective management tool and instrument to realize its value and promote sustainable development.Using user experience as a measure to reveal the crux of the imbalance between library investment and user benefits can effectively increase activity satisfaction and enhance the effectiveness of promotion.Taking user experience theory as the cornerstone and incorporating library evaluation, educational communication and user behavior theories, we use hierarchical analysis to build a three-level model for evaluating the effectiveness of reading promotion in university libraries, including three primary indicators of product, user and situation, and seven secondary indicators, such as usability, aesthetics and perception, and 21 tertiary indicators, such as communicators, reading content and activity design.In order to prove whether the model is practical and feasible, the reliability and validity of the scale evolved from the model is tested to indirectly confirm the validity of the model and provide a new theoretical basis and practical reference for enriching the library service effectiveness assessment system.

关 键 词：用户体验 阅读推广 成效评估模型 高校图书馆 

分 类 号：G258.6[文化科学—图书馆学] G252.17