体育赛事电视转播权市场开发的问题及对策  

Problems and Countermeasures of TV Broadcasting Right Market Development of Sports Events

作　　者：李政[1] 于鹤[1] LI Zheng;YU He(Dalian Ocean University,Dalian,Liaoning Province,116029 China)

机构地区：[1]大连海洋大学,辽宁大连116029

出　　处：《当代体育科技》2022年第20期87-89,共3页Contemporary Sports Technology

基　　金：辽宁省教育厅科学研究经费项目(项目名称:体育赛事新媒体转播权保护问题研究,项目编号:QW202007)。

摘　　要：近几年,我国体育赛事转播权的市场开发步入快速发展阶段。体育赛事电视转播权的市场化开放,实现了信息传递的优势配置,但我国体育赛事转播权的市场开发也受到国内市场问题的限制,如何适应电视媒体发展与新媒体产业冲击,成为当下学者研究的主要问题。该文对市场开发相关问题进行研究,结合国外电视转播权市场开发案例,提出我国体育赛事电视转播权市场开发的相关策略,以供参考。In recent years,the market development of sports event broadcasting rights in China has entered a rapid development stage.The market-oriented opening of the TV broadcasting right of sports events has realized the advantageous allocation of information transmission.However,the market development of the broadcasting right of sports events in China has also been limited by the domestic market problems.How to adapt to the development of TV media and the impact of new media industry has become the main research problem of current scholars.This paper studies the problems related to market development,and puts forward the relevant strategies for the development of the TV broadcasting right market of sports events in China based on the development cases of foreign TV broadcasting right market for reference.

关 键 词：体育赛事 电视转播权 市场开发 问题 策略 

分 类 号：G812[文化科学—体育学]