社会认同如何影响国际传播:一项改善美国民众对华态度的实证研究  

The Impact of Social Identification on International Communication Practices: A Social Identity Perspective

作　　者：关天如 袁冉东 吴恺帆 GUAN Tian-ru;YUAN Ran-dong;WU Kai-fan

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]中国香港中文大学(深圳)全球与当代中国高等研究院,广东深圳518172

出　　处：《新闻大学》2022年第5期105-116,123,共13页Journalism Research

摘　　要：国际传播的最终目的是增进海外民众对中国的了解,提升其对中国的好感。研究以社会认同理论为立足点,整合四种改善群际关系的具体路径,并将其有效嵌入国际传播实践的效果研判中。在研究方法上,本文采用媒体与心理学实验,通过亚马逊旗下的众包平台MTurk招募美国民众(样本量N=543)参与实验,对提出的四种传播策略进行效度检验。研究发现,四种改善群际关系的传播策略均能显著提升美国民众对中国的好感。本文以实验法明晰因果关系,为考察中国国际传播效果提供实证检验与支撑。Based on theories and concepts from intergroup relations research, the present study develops four approaches to improve American people’s opinion towards China, including constructing a shared identity, countering stereotype, extended intergroup contact and imaged intergroup contact. This study integrates the four approaches into international communication practices, and evaluates their effectiveness through media experiments(N=543) conducted on Amazon Mechanical Turk. Our results demonstrate that the four methods could significantly promote US people’s positive attitudes toward China. Building on these insights, this study contributes to a systematic examination of different epistemic means to influence international opinion towards China — an urgent task in the face of the infodemic threat apparent both during and after the Covid-19 pandemic.

关 键 词：国际传播 群际关系 媒介实验 共享认同 

分 类 号：G206[文化科学—传播学]