延伸“拟像”空间:媒介本体性视域下“拟像论”的再阐释  

Extending the Space of Simulacra:Reinterpreting Jean Baudrillard’s Theory of Simulacra from the Perspective of Media’s Ontological Property

作　　者：王学成[1] 杨浩晨 WANG Xue-cheng;YANG Hao-chen

机构地区：[1]上海财经大学人文学院经济新闻系,上海200433

出　　处：《新闻大学》2022年第4期14-28,119,120,共17页Journalism Research

基　　金：国家社科基金重点项目“新媒体环境下公共传播的伦理与规范研究”(19AXW007)。

摘　　要：鲍德里亚的“拟像论”以超越工具性和人类中心主义的媒介视角刻画了作为“拟像空间”的媒介化世界图景,彰显了拟像世界建构秩序背后的媒介本体性意涵。“拟像论”中所蕴含的媒介本体视角构成了对“拟像”历史释义的再书写和对“后现代”概念的再诠释。在数字化、智能化的“拟像”空间生产实践背景下,重拾媒介本体框架,有助于更清晰地理解媒介在“拟像空间”生产中的角色,更深入地剖析数字化的“拟像世界”及其运行逻辑。Jean Baudrillard’s theory of"Simulacra"portrays a picture of the mediated world as simulacra space with a non-instrumental and non-anthropocentric perspective,which manifests ontological media lying behind the order construct of simulacra space.The perspective of media ontology rooted in the theory of Simulacra rewrites the historical interpretation of simulacra and the concept of"postmodern".With the tendency of digitization and intelligence gets the practice of producing simulacra space innovated,recollecting the existence of ontological media in Baudrillard’s theory of simulacra makes it possible for us to understand the role media plays in the production of simulacra space,so that we can analyze the digital mediated world with its internal logic in depth.

关 键 词：鲍德里亚 拟像论 媒介本体性 空间生产 

分 类 号：G206[文化科学—传播学]