浅谈传统鞋靴批发零售市场如何实现“互联网+”转型升级——以福建省泉州市鲤城区幸福鞋街为例  

How to Realize “Internet+” Transformation and Upgrading in Traditional Shoe Wholesale and Retail Market——Taking the Happy Shoe Street in Licheng District of Quanzhou City,Fujian Province as an Example

作　　者：刘雪阳 LIU Xueyang(Investment Promotion Center of Licheng District of Quanzhou City Quanzhou,Fujian 362017)

机构地区：[1]泉州市鲤城区招商促进中心,福建泉州362017

出　　处：《中国商论》2022年第15期10-12,共3页China Journal of Commerce

摘　　要：近年来,网络营销顺应了全球经济一体化和网络时代的大潮,在未来的营销中具有重要地位。福建泉州传统零售业向电商模式不断探索转型,电子商务使生产者和消费者直接进行交易成为可能,传统的批发市场,特别是鞋靴批发市场想要在大数据浪潮下继续发展壮大,就要重视其在服务、仓储、物流、资金运转等方面的优势。本文以泉州市鲤城区幸福鞋街为例,分析该类市场发展经营方向,以供参考。In recent years,the network marketing conforms to the global economic integration and the tide of network age,and it will have the important status in the future marketing.Fujian Quanzhou’s traditional retail industry is exploring to transform to e-commerce model.E-commerce has made direct transactions between producers and consumers possible.If traditional wholesale markets,especially shoe wholesale markets,wants to continue to grow under the tide of big data,it should pay attention to its advantages in service,warehousing,logistics,capital operation and so on.Taking the Happy Shoe Street in Licheng district of Quanzhou City as an example,this paper analyzes the development and management direction of this kind of market,in order to provide references.

关 键 词：电商 网络批发 批发市场 转型升级 鞋靴资源 

分 类 号：F724.6[经济管理—产业经济]