浅谈企业标识在外立面改造设计中的运用意义——以XD房地产企业富地广场售楼处外立面改造项目为例  

DISCUSSION ON THE APPLICATION SIGNIFICANCE OF CORPORATE IDENTITY IN THE DESIGN OF EXTERNAL FACADE RECONSTRUCTION——TAKING THE FACADE RECONSTRUCTION PROJECT FUDI SQUARE SALES OFFICE OF XD REAL ESTATE ENTERPRISE AS AN EXAMPLE

作　　者：王敏 Wang Min

机构地区：[1]中冶地建设集团(三河)建筑设计咨询有限公司

出　　处：《房地产世界》2022年第10期49-51,共3页Real Estate World

摘　　要：近年来,作为品牌文化和形象的象征,企业标识的宣传作用日益凸显。本文从建筑设计的角度出发,并结合XD房地产企业标识在富地广场售楼处外立面改造中的设计方法,对企业标识在外立面设计中的运用意义进行简单分析和论述,以期为建筑设计打破传统设计理念以及创造更多优质、独特的设计作品提供一定参考。As a symbol of brand culture and image,corporate identity has become increasingly prominent in recent years. From the perspective of building design, and combined with the design method of XD real estate enterprise identity in the facade reconstruction of Fudi square, the significance of enterprise identity in the facade design is briefly analyzed and discussed, so as to provide some reference for building design to break the traditional design concept and create more high-quality and unique design works.

关 键 词：企业标识 立面设计 建筑改造 

分 类 号：TU2[建筑科学—建筑设计及理论]