青藏高原草原生态旅游游憩价值评估--基于修正旅行费用区间分析法  

Assessment of the recreation value of grassland ecotourism in the Qinghai-Tibet Plateau based on the revised travel cost interval analysis

作　　者：王鑫 陈媛 王丽佳 WANG Xin;CHEN Yuan;WANG Lijia(China Grass Industry Development Strategy Research Center,Lanzhou 730020.China;College of Pastoral Agriculture Science and Technology,Lanzhou University,Lanzhou 730020.China)

机构地区：[1]中国草业发展战略研究中心,兰州730020 [2]兰州大学草地农业科技学院,兰州730020

出　　处：《干旱区资源与环境》2022年第8期192-200,共9页Journal of Arid Land Resources and Environment

基　　金：兰州大学中央高校基本科研业务费重点研究基地创新项目"中国草地生态系统服务经济价值研究"(lzujbky-2021-kb13);中国工程院重点咨询项目(2021-HZ-5)资助。

摘　　要：游憩服务作为草原生态系统文化服务的重要组成部分,对草原生态旅游的游憩价值进行定量化评价是改善游憩服务、促进草原生态旅游资本化的重要条件。文中以青藏高原为例,运用修正旅行费用区间分析法,通过建立分段函数并以游客家庭人均年收入作为约束条件,评估青藏高原草原生态旅游的游憩价值。研究表明:1)青藏高原草原生态旅游资源具有较大价值潜力,青藏高原草原生态旅游的游憩价值为4125.89亿元,约为2019年青藏高原草原生态旅游收入(1675.86亿元)的2.5倍。2)外来游客占样本游客总数的81.6%,自助游是游客的主要旅游方式。3)年龄对游客旅行费用的支出具有显著的负向影响,受教育程度与游客旅行费用呈正相关。基于上述结论提出以下建议:建立多样化的环线旅游;加强草原景区网络宣传,完善城区服务配套设施建设;开发更多针对青年人的旅游产品,深入挖掘少数民族文化遗产。Recreation services play an essential part in the cultural services of the grassland ecosystem.Quantitative evaluation of the recreation value of grassland ecotourism is an important condition for improving recreational services and promoting the capitalization of grassland ecotourism.Taking the Qinghai-Tibet Plateau as a study example,the proportional estimation method was used to calculate the number of tourists and tourism income of grassland ecotourism in the Qinghai-Tibet Plateau,and the revised travel cost interval analysis was used to evaluate the recreation value of grassland ecotourism in the Qinghai-Tibet Plateau through establishment of a piecewise function and the family income per capita as a constraint.The study result show that:1)The grassland ecotourism industry in the Qinghai-Tibet Plateau has great development potential.The recreation value of grassland ecotourism in the Qinghai-Tibet Plateau is 412.589 billion yuan,which is about two and a half times of grassland ecotourism revenue of Qinghai-Tibet Plateau in 2019(16.7586 billion yuan).2)Non-local tourists’account for 81.6%of the total number of tourists in the sample,and independent tour are the main travel mode for tourists.3)Age has a significant negative impact on tourists’travel expenses,and education level is positively correlated with tourists’travel expenses.Based on the above conclusions,the following recommendations are made:to establish diversified circular tourism.to strengthen the network publicity of grassland scenic spots and improve the construction of urban service facilities.to develop more tourism products for young people and dig deeper into the cultural heritage of ethnic minorities.

关 键 词：草原生态旅游 游憩价值 修正旅行费用区间分析法 青藏高原 

分 类 号：F590[经济管理—旅游管理]