“合纵”与“连横”的阵营对峙:俄乌冲突中的话语博弈观察  

"Vertical Alliance" Vs."Horizontal Alliance":Observations on the Discourse Game in the Russo-Ukrainian Conflict

作　　者：张健 齐博宇 Zhang Jian;Qi Boyu

机构地区：[1]苏州大学传媒学院,江苏苏州215123

出　　处：《传媒观察》2022年第7期43-50,共8页Media Observer

基　　金：国家社科基金重大项目“提升面对重大突发风险事件的媒介化治理能力研究”(21&ZD316)阶段性成果。

摘　　要：后冷战时代的俄乌冲突在话语博弈上体现了以下几点媒介化特征:一是博弈主体分化为“合纵”与“连横”两个话语群,并形成道德对峙;二是技术改写了博弈场景,作为物质的身体借助社交媒体构成“身体-网络视频”型外交共同体;三是在博弈叙事上,以共情传播唤起全球公众的情感认同/厌恶,以“恐惧”与“希望”双重诉求的方式对战争前景进行预设,倒逼公众采取行动。In the post-Cold War era,the Russo-Ukrainian conflict is characterized by a mediated discourse game.Firstly,the game subjects are divided into two discourse groups,"vertical alliance" and "horizontal alliance",which creates a moral confrontation.Secondly,technology rewrites the game scenario,as the material body forms a "body-Internet video" diplomatic community through social media.Thirdly,in the game narrative,empathic communication is used to evoke the global public’s emotional recognition/loathing,and the prospect of war is predetermined by the dual recourse to "fear" and "hope",forcing the public to take action.

关 键 词：话语博弈 俄乌冲突 主体 媒介化 叙事 

分 类 号：G206[文化科学—传播学]