The Rise of China's Domestic Cosmetics  

作　　者：Jay Ian Birbeck 

机构地区：[1]不详

出　　处：《Beijing Review》2022年第30期48-48,共1页北京周报（英文版）

摘　　要：The rise of Chinese beauty(C-beauty)brands has surprised foreign companies,which have long dominated China’s cosmetic market.In only a few short years,Estee Lauder,P&G,Beiersdorf,and other large multinationals have lost significant market share to their Chinese competitors.Superior digital marketing,social commerce strategies,and national pride,have enabled small Chinese beauty companies to become leading players in the industry almost overnight.

关 键 词：COMPANIES BEAUTY COMMERCE 

分 类 号：F426.72[经济管理—产业经济]