景区的投射形象与感知形象的异同——以梅州客天下景区为例  

Similarities and Differences between Projected Image and Perceived Image—Taking Kakka Park Scenic Spot as an Example

作　　者：吴慈恩 王芳[1] 皮平凡[1] Wu Ci’en;Wang Fang;Pi Pingfan(School of Culture Tourism and Geography,Guangdong University of Finance and Economics,Guangzhou 510320,China)

机构地区：[1]广东财经大学文化旅游与地理学院,广东广州510320

出　　处：《洛阳师范学院学报》2022年第6期25-31,共7页Journal of Luoyang Normal University

摘　　要：以梅州客天下景区为研究对象,提取游客网络评论、景区及政府官方媒介传播文本的高频词汇,对游客感知形象、景区投射形象与政府投射形象展开形象构成对比分析、语义网络对比分析、情感对比分析,探究投射形象与感知形象之间是否存在“错位”。研究结果发现游客感知形象、政府投射形象与景区投射形象在形象构成、社会语义网络与情感形象上均存在显著差异,不同主体立场不同是构成差异的主要原因。Taking the scenic spot of Hakka Park as research object,this paper extracts the high-frequency words of tourists’online comments,scenic spots and government official media propaganda texts to make comparative analysis of image compositions,semantic networks and emotions about tourists’perceived image,scenic spot projected image and government projected image,and to explores whether there is a“discrepancy”between the projected image and the perceived image.The results show that there are significant differences in image composition,semantic network and emotional image among tourists’perceived image,government projected image and scenic spot projected image,which is the result of different stand of the subjects.

关 键 词：感知形象 投射形象 客天下景区 网络文本 单因素方差分析 

分 类 号：F592.7[经济管理—旅游管理]