同伴影响下大学生游后行为意向研究——以旅游体验为中介变量  

College Students’ Post-Tour Behavioral Intentions under Peer Influence--Taking Tourist Experience as the Mediating Variable

作　　者：欧阳正宇[1] 张宽 刘馨怡 OU YANG Zhengyu;ZHANG Kuan;LIU xinyi(School of Tourism Management,Northwest Normal University,lanzhou 730070,China)

机构地区：[1]西北师范大学旅游学院,甘肃兰州730070

出　　处：《洛阳师范学院学报》2022年第7期27-33,共7页Journal of Luoyang Normal University

基　　金：国家社会科学基金一般项目(18BMZ023)。

摘　　要：结伴旅游是大学生出行的主要方式,其中,同伴在旅游过程中发挥着重要作用,影响大学生游后行为意向。运用AMOS软件,构建同伴影响、旅游体验及游后行为意向结构模型,探讨三者关系,发现同伴影响对旅游体验有显著正向影响;旅游体验对游后行为意向有显著正向影响,并在同伴影响与游后行为意向之间起到部分中介效应。为进一步促进大学生旅游市场的开发,发挥同伴影响的作用,提升其旅游质量,对旅游目的地及旅行社等提出充分认识同伴认知能力对大学生旅游行为产生的影响、重视同伴对大学生旅游体验的影响等对策建议。Tour with peers is the main way for college students to travel, in which peers play an important role in the tourism process and affect their post-tour behavioral intention.Using AMOS software, this paper constructed a structural model of peer influence, tourism experience and post-tour behavioral intention to discuss the relationship among them.It is found that peer influence has a significant positive impact on tourism experience;tourism experience has a significant positive impact on post tour behavioral intention, and has some mediating role between peer influence and post tour behavioral intention.To further promote the development of college students’ tourism market, give full play to the role of peer influence, and improve their tourism quality, it is suggested for tourism destinations and travel agencies to fully understand the impact of peer cognitive ability on college students’ tourism behavior, and pay attention to the impact of peers on college students’ tourism experience.

关 键 词：同伴影响 旅游体验 游后行为意向 大学生 

分 类 号：F592[经济管理—旅游管理] G645.5[经济管理—产业经济]