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作 者:熊皇 宫慧颖 许艳艳 XIONG Huang;GONG Huiying;XU Yanyan
机构地区:[1]中国传媒大学协同创新中心 [2]中国传媒大学
出 处:《中共中央党校(国家行政学院)学报》2022年第4期64-69,共6页Journal of The Party School of The Central Committee of The C.P.C(Chinese Academy of Governance)
基 金:国家广电总局省部级课题“老少边穷地区广播电视公共服务体系建设与发展研究”(GD1919)。
摘 要:在国家治理现代化的大背景下,国家治理模式从“硬治理”向“软治理”变迁,公共文化具有的价值塑造、意识养成等“软”特性不断被纳入到国家治理体系之中。面对老少边穷地区公共文化服务软治理根基较弱、治理方式“水土不服”及内容供给缺位等现实困境,应从内容、主体、渠道等方面建构治理路径,内容上根植本土,服务上匹配供需,政府、群众多主体协同,不断完善市场机制,加强基础设施建设及媒介技术融合。In the context of modernization of national governance,the model of national governance is changing from“hard governance”to“soft governance”,and the“soft”characteristics of public culturesuch as value shaping and consciousness formation are being incorporated into the national governance system.In the face of the realities of weak soft governance,“unaccustomed”governance pattern,deficient content supply in the public culture service in former revolutionary,ethnic,border,and poor areas,the path of governance should be constructed in terms of content,subjects,and channels,with local roots in content,matching supply and demand in services.Besides,the government and the public should work together to constantly improve the market mechanism and strengthen the infrastructure construction and the convergence of media technology.
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