主客共享的生态需求实现满意度评价与制度供给--基于浙江省15个生态旅游区的调研数据分析  

Satisfaction evaluation and system supply of the realization of shared ecological demands by residents and tourists:analysis based on the survey data of 15 ecotourism areas in Zhejiang Province

作　　者：罗俊杰[1] LUO Junjie(Ningbo Wanli Countpart Cooperation&Anti-poverty Research Institate,Zhejiang Wanli University,Ningbo 315101,Zhejiang,China)

机构地区：[1]浙江万里学院宁波万里对口协作和反贫困研究院,浙江宁波315101

出　　处：《中南林业科技大学学报》2022年第6期168-176,共9页Journal of Central South University of Forestry & Technology

基　　金：国家社科基金项目(17BFX129);司法部国家法治与法学理论项目(19SFB5002);宁波万里对口协作和反贫困研究院项目(202205)。

摘　　要：【目的】通过对浙江省15个生态旅游区主客共享生态需求的满意度调查与分析,提高生态旅游业制度建设的系统性与科学性,以最大限度地满足居民和游客的生态需求,促进生态旅游区的可持续发展。【方法】基于生态公共产品供求理论构建主客共享生态需求满意度评价指标体系;通过面对面问卷调查获得指标重要性和满意度统计数据;根据指标重要性统计结果和德尔菲法进行指标权重分配;利用加权平均法计算重要性和满意度综合值;运用路线图方法进行生态制度完善设计。【结果】居民和游客对生态需求各项内容的重要性评价都较高,对低层次需求的重要性评价差异性明显低于高层次需求;对各项指标的满意度评价相对较低,其差异性并不明显;总体上综合重要性评价“很重要”,而综合满意度评价“一般满意”,反映了生态公共产品供给与主客共享的生态需求存在着较大差距;制度供给最为迫切的生态需求为生理需求,其次是尊重和自我实现需求,再次是安全和社交需求。【结论】为缩小生态公共产品供给与主客共享生态需求的差距,应建立适应主客共享生态需求各个层次的参与渠道,以适应不同阶层居民游客的生态需求满足需要,在制度保障上应加强生态旅游区基础设施建设,完善居民生态旅游创新创业条件,形成多方融合发展和协同监管的可持续发展局面。【Objective】Through the investigation and analysis of the satisfaction of the shared ecological needs of residents and tourists in the 15 ecotourism areas in Zhejiang Province,we can promote the systematic and scientific construction of the ecotourism system,so as to meet the ecological needs of residents and tourists to the greatest extent and promote the sustainable development of ecotourism areas.【Method】Based on the supply and demand theory of ecological public goods,the evaluation index system of shared ecological demand satisfaction of residents and tourists was constructed.The statistical data of index importance and satisfaction were obtained through a face-to-face questionnaire survey.According to the statistical results of index importance and the Delphi method,the index weight was allocated.The weighted average method was used to calculate the comprehensive value of importance and satisfaction.The road map method was used to improve the design of ecological system.【Result】Residents and tourists had a high evaluation of the importance of various contents of ecological needs,and the difference in the importance evaluation of low-level needs was significantly lower than that of high-level needs.The satisfaction evaluation of each index was relatively low,and its difference was not obvious.Overall,the comprehensive importance evaluation was“very important”,while the comprehensive satisfaction evaluation was“general satisfaction”,suggesting that there was a large gap between the supply of ecological public goods and the shared ecological needs of residents and tourists.The most urgent ecological demand for institutional supply was the physiological demand,followed by esteem and self-actualization needs,and then security and social needs.【Conclusion】In order to narrow the gap between the supply of ecological public goods and the shared ecological needs of residents and tourists,we should establish participation channels at all levels to meet the shared ecological needs of residents and

关 键 词：生态旅游 主客共享 生态需求 满意度评价 制度供给 

分 类 号：S788.2[农业科学—林学]