江苏省研学旅游产品特征分析  

Characteristics of Educational Tourism Products in Jiangsu Province

作　　者：吴小伟[1] 付佳倩 仲崇庆 WU Xiaowei;FU Jiaqian;ZHONG Chongqing

机构地区：[1]淮阴师范学院历史文化旅游学院 [2]北京联合大学应用科技学院 [3]淮阴师范学院城市与环境学院

出　　处：《中国名城》2022年第8期88-94,共7页China Ancient City

基　　金：国家社科基金项目"绿水青山生态价值评价理论及其案例实证研究"(编号:20FJYB037)。

摘　　要：研学旅游集旅游与体验式学习、研究性学习和综合实践于一体,已成为国家落实核心素养育人体系的重要途径之一。当前江苏各市皆积极开发具有区域和地方特色的研学旅游产品,但水平参差不齐。为识别江苏研学旅游产品的区域分布态势、发展差异和发展中的痛点,收集江苏省文化和旅游厅2019年首批记录在册的所有研学旅游产品信息并展开分析。结果显示,江苏省研学旅游产品丰富,偏重知识科普和体验型;研发单位以旅游企业为主;主要目标市场为小学生和初中生;现代科技应用程度各城市差异明显;研学旅游产品分布呈"大集中小分散"的特点,南京与苏南地区居引领地位。同时,江苏省研学旅游的发展面临地域发展不均、研学旅游专业人才匮乏等痛点,亟需省内各市文化旅游主管部门、教育部门、旅游企业、学校师生之间加强交流协作,完善研学旅游运行机制。Educational tourism integrates tourism with experiential learning,research-based learning and comprehensive practice.It has become an important way for the country to implement the core element parenting system.Jiangsu is recognized as a strong province in education,and educational tourism should also be in the forefront.At present,all cities are actively developing educational tourism products with regional and local characteristics,but the level is uneven.In order to identify the current regional distribution trend,development differences and pain points of educational tourism products in Jiangsu Province.this study collected the first batch of information of all educational tourism products recorded by Jiangsu Provincial Department of culture and tourism in 2019 and carried out in-depth analysis (a total of 226 items).The results show that Jiangsu’s educational tourism products are rich,with emphasis on knowledge popularization and experience;the institutions designing these products are mainly tourism enterprises;the main target markets are primary school students and junior high school students;one day tour is very popular;the degree to which modern science and technology are applied varies,and these products are highly concentrated in Nanjing and southern Jiangsu.At the same time,it is also found that the development of educational tourism in Jiangsu Province is facing pain points such as uneven regional development and lack of research tourism professionals.There is an urgent need to strengthen exchanges and cooperation between cultural and tourism authorities,education departments,tourism enterprises,school teachers and students in various cities in Jiangsu Province,and improve the operation mechanism of educational tourism.

关 键 词：研学旅游 研学产品 区域差异 江苏省 

分 类 号：TU984[建筑科学—城市规划与设计] F590[经济管理—旅游管理]