RPG网络游戏中角色设计的视觉形象及推广应用研究  

Research on the Visual Image and Promotion and Application of Character Design in RPG Online Game

作　　者：孙蓓 李元临 SUN Bei;LI Yuanlin(School of Esports,Communication University of China Nanjing,Nanjing 211172,China)

机构地区：[1]南京传媒学院电竞学院,江苏南京211172

出　　处：《鞋类工艺与设计》2022年第5期130-132,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：国内市场中的RPG网络游戏角色设计普遍存在创新度不够的问题,照搬了其他国家的模板,没有很好地融入我国民族特色文化。本文介绍了当前RPG网络游戏中角色设计的现状,论述了RPG网络游戏功能和角色设计依据,并围绕《清明上河图》故事开展了RPG网络游戏中角色设计的视觉形象研究,指出游戏角色视觉形象的推广应用,以期迎合市场需要,打造出极具民族特色的角色视觉形象,引发玩家的情感共鸣,对民族文化进行有效的弘扬,推动我国游戏行业的持续发展。The RPG online game character design in the domestic market generally has the problem of not enough innovation, copied the template of other countries, but not well integrated into our national characteristic culture. This study introduces the current RPG online game character design status, discusses the RPG network game function and character design basis, and around the qingming river story, the RPG network game character design visual image research, points out the visual image, in order to cater to market needs,create a national character visual image, emotional resonance, effectively carry forward the national culture,promote the sustainable development of the game industry in China.

关 键 词：RPG网络游戏 角色设计 视觉形象 推广应用 

分 类 号：J505[艺术—艺术设计]