基于非参与互动公众的直播平台“低程度”低俗内容治理机制研究  

Research on Governance Mechanism of“Low Level”Vulgar Content on Live Broadcasting Platform Based on Non-participating Interactive Public

作　　者：骆建彬 谢卫红 LUO Jian-bin;XIE Wei-hong(School of Management,Guangdong University of Technology,GuangZhou 510520,China;School of Economics and Trade,Guangdong University of Technology,GuangZhou 510520,China)

机构地区：[1]广东工业大学管理学院,广东广州510520 [2]广东工业大学经济与贸易学院,广东广州510520

出　　处：《运筹与管理》2022年第7期227-233,共7页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71672043)。

摘　　要：直播平台上低俗内容的传播备受诟病,其中“低程度”的低俗内容传播更是屡禁不止。为了探索直播平台上“低程度”的低俗内容传播治理机制,引入非参与互动的公众作为第三方监督群体,构建政府、非参与互动的公众、直播平台间的演化博弈模型。研究表明,政府单方面的处罚力度不会影响直播平台的最终决策,但是,非参与互动公众的监督力度对政府监管部门和直播平台的博弈决策有重要影响,当非参与互动公众的参与监督力度和政府监管部门的处罚力度处于一定水平、且这两个因子共同作用时,则会使得博弈系统向经济最优、良性治理策略的稳定状态演进。The dissemination of vulgar content on live broadcast platforms has been criticized,among which“low-level” dissemination of vulgar content has been repeatedly prohibited.In order to explore the“ow level”vulgar content dissemination governance mechanism on the live broadcast platform,the non-participating and interactive public is introduced as a third-party supervision group,and an evolutionary game model among the government,the non-participating and interactive public,and the live broadcast platform is constructed.The studies have shown that the unilateral punishment by the government will not affect the final decision-making of the live broadcast platform.However,the supervision of the non-participating public has an important impact on the game decision-making of the government supervision department and the live broadcast platform.When the non-participating public participates,the degree of punishment and the penalties of the government supervision department will be at a certain level,and the combination of these two factors will make the game system evolve to a stable state of economically optimal and benign governance strategies.

关 键 词：演化博弈 治理机制 直播平台 低俗内容 

分 类 号：C931[经济管理—管理学]